A common challenge in safety management is leading with incorrect or incomplete information, which often manifests as reactive actions and management. It may sound bad, and it is. The lack of correct information causes multifaceted and serious problems for organizations.

The core message of the motto "Mission First. Safety Always." is that modern safety management is an essential and natural part of everyday operations. The goal is to ensure and strengthen the core tasks and objectives of organizations. It is about a culture of operations where safety is based on the systematic and goal-oriented development of activities and practices, with the right information.

A safety management system provides the foundation for systematic and proactive safety management. One of its most important objectives is to provide the organization with the most accurate situational awareness possible to support management and decision-making.